Have you ever walked into a shop and seen something then you go back in a week or two later and it’s gone… this is fast fashion. Fast fashion became popular during the 90’s in which high street brands would produce clothing based on catwalk and celebrity current trends. Patsy Perry, the independent journalist, argues that fast fashion places emphasis on the need to produce something that is a reflection of the current trend rather than whether the product will last a long time. As a result,   “[of the] …pressure to reduce cost and the time it takes to get a product from design to shop floor means that environmental corners are more likely to be cut” (Independent; 2018). There are a few areas of the production process that has a great impact on our environment such as textile dying which is the second worlds worst water polluter (Independent; 2018). Additionally, the fabric used in fast fashion such as polyester shed tiny microfibers during each wash which then goes into our water cycle system. Furthermore, fast fashion brands encourage their customers to buy new products more often has resulted in ‘extile waste’. The fast fashion sector is the second largest polluter in the world ” (Green Match; 2018). As a result, the “UK government are launching an investigation into the impacts of Fast Fashion on the environment…” (Where Does it Come From).  But what can we as consumers do to reduce the impact of purchasing fast fashion on our environment? Well, we have curated 5 tips on small changes we can introduce to lessen the impact FF on our environment.

1.       #stitchthemdontditchthem

This is probably one of the most obvious tips, however, it is the most effective. Learning how to fix your clothes will help them last longer and reduce the amount of ‘extexile waste’. Resulting in less harm we are causing to our environment. You can find helpful videos in the link below which teaches how to repair your clothes.

https://www.loveyourclothes.org.uk/guides/videos-and-guides-care-and-repair

 

2.       Re-Use / Re-Style

Fashion trends are re-cycled such has the emergence of 90’s style. This actually works to the consumer’s advantage because we can store  (if you have space) statement fashion trend pieces away and more than likely it will be in fashion again in the future (or your kids future LoL).

Alternatively, you could re-style your clothes to adapt to new trends. For example last summer it was all about the co-ords. You could re-style those floral co-ord sets by adding side stripes to the trousers. You could really get creative by adding different material to old garments such as a sequence for next season & lace. Check how easy some of the changes can be:

 

3.       Reduce the amount of fast fashion clothing purchased

You could do this by reducing fast fashion products to your essential outfit pieces and the more environmentally friendly brands for your statement pieces or vis-versa. There are many environmentally friendly clothing brands out there but here is just a few:

https://pic-style.com/

http://www.peopletree.co.uk/ 

http://www2.hm.com/en_gb/ladies/shop-by-concept/conscious-sustainable-style.html

 

4.       Charity

Another obvious one, although despite an abundance of charity shops three-quarters of Britons throw away unwanted clothing, rather than donating or recycling it. Hence, you could donate your old or un-used clothes to charity. There are charity shops on most high streets but we have listed a couple below who can collect:

 https://www.islamic-relief.org.uk/what-happens-to-the-clothes-you-donate/

 http://clothesaid.co.uk/contact-us/

 

5.       Recycle

There are shops that will buy bags of unwanted clothes, shoes and handbags from you, just google your closest one. Alternatively, utilize eBay, or online car boot sites such as shpock to recycle those neglected wardrobe items whilst receiving money for it.

 

To conclude, looking after our environment is more than just a Muslim thing its a human need. We need to safeguard our environment for our future generations.However, fast fashion is appealing as it is affordable and accessible compared to your designer labels. Therefore, we hope that these tips will help to lessen the impact of buying fast fashion until these high street brands find alternative production methods of fast fashion clothing without compromising on the price and variety we the consumers receive on the shop floors.

XOXO

Modest Highstreet

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